Hermanos

In Brazil Latino means people of Latin origins, such as Uruguay, Brazil, Puerto Rico, Panama or Italy. It is a very general denomination, and I find very few South and Central Americans using the word. In the United States, Latino is used as a marketing strategy, targeting a great percentage of the population.

The North American non-profit organization Remezcla, makes intelligent use of the word Latino. The company seeks to promote Latino events in several U.S. metropolitan areas. Their home base is New York, where Remezcla already has a great variety of events to put in its calendar.

The images below are from the launch party for the San Francisco website. If you want to know what is going on in the Bay Area we have one more source: sfremezcla.